Win-Win Influence

How to Enhance Your Personal and
Business Relationships
(with NLP)

by Roger Ellerton PhD, CMC


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Table of Contents

About the Author:
Roger Ellerton

Services provided by Roger Ellerton:

NLP Training

Public Speaking


Books & CDs

You can get anything in the world that you want, if you help somebody else get something they want.

– Zig Zigler

NLP book - InfluenceWhether you are a parent, son/daughter, friend, employee, manager or salesperson, you are constantly influencing others to accept you, your ideas, products or services. Those who masterfully present themselves and their ideas in a win-win manner, get ahead. Those who do not, may reap short-term gains and eventually fail in their objective.

Influence is critical in leadership, negotiation, teamwork and getting others to buy into your ideas. Follow and practice the concepts, tips and processes described in this book and improve your influence results with anyone in a manner that achieves a win-win outcome. The emphasis is on expanding your influence skills and results in everyday situations. For example, through this book, you will learn how to:

  • Enhance your personal and business relationships.
  • Create the career you want.
  • Become a stronger negotiator.
  • Enjoy the family life you desire.
  • Create healthy work environments.
  • Be who you choose to be.

Whether you realize it or not, you are constantly influencing other people’s thoughts. You do this through your actions as well as your inactions. One of the best, if not the best, communication models is neuro-linguistic programming (NLP), which forms a fundamental part of this book.

How important is the ability to influence others? No matter whether you are a businessperson, teacher, parent, stay-at-home spouse, employee or manager, dealing with people is probably the most important activity you undertake throughout the course of your day. A number of years ago, research sponsored by the Carnegie Foundation for the Advancement of Teaching and later confirmed at the Carnegie Institute of Technology discovered that even in engineering, about 15 percent of one’s financial success is due to one’s technical knowledge and about 85 percent is due to interpersonal skills.

If you are ready to be the difference that makes the difference in creating better results in your life,
grab a copy and let’s get started!

About the Author

Roger Ellerton, NLP TrainerRoger is passionate about helping others get what they desire in life. As a longtime successful businessman, university professor, NLP trainer/coach, public speaker, author and parent, he has first-hand experience with the personal/professional balancing act required in these busy times. He is a former tenured faculty member at the University of New Brunswick, an executive in the Canadian federal government, a certified management consultant (CMC) and he has been listed in the International Who's Who in Education.

Roger believes that each of us can achieve the success we desire by developing our authentic selves, mastering internal and external congruence and taking charge of our lives. He is the safe, helpful person next door whom everyone should have access to. He is a certified NLP trainer and has been delivering NLP and personal growth seminars and coaching services since 1996. Participants often remark how much fun it is being in his classes, how clearly he presents the material and how ready and willing he is to answer their questions and provide insights they have long been searching for.

For over twenty years, Roger has been a student of personal development methodologies. He continues to transform his own life while assisting others from all walks of life and all ages to learn, to address challenges at work and at home and to get more of what they desire in life. He is the father of four, an avid gardener and nature lover and he enjoys lending a hand to others.

He is the author of five books: Live Your Dreams Let Reality Catch Up: NLP and Common Sense for Coaches, Managers and You, Live Your Dreams Let Reality Catch Up: 5 Step Action Plan, Parents' Handbook: NLP and Common Sense Guide for Family Well-Being, NLP Techniques Anyone Can Use and Win-Win Influence: How to Enhance Your Personal and Business Relationships (with NLP) and of over fifty articles on NLP. Roger received his BSc. and MSc. from Carleton University in Ottawa, Canada, and his PhD from Virginia Tech, Blacksburg, Virginia, USA.

Roger is the founder and managing partner of Renewal Technologies Inc. For more information on his seminars, coaching and consulting services, visit

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Paperback version ISBN 978-0-9784452-4-9

Win-Win Influence: How to Enhance Your Personal and Business Relationships (with NLP) is available from:,,, Barnes and Noble, and other book retailers. For example, Win-Win Influence is also available from Book Depository. This book seller stocks over 2.5 million books, offers free shipping to over 90 countries and you can purchase in several different currencies. They also have many ebooks, including Win-Win Influence.

E-book version ISBN 978-0-9784452-5-6

Available from:

Trade Paperback / 6" x 9" / 148 pages
Published by Renewal Technologies Inc.
Paperback ISBN 978-0-9784452-4-9. E-book ISBN 978-0-9784452-5-6

Other books and eBooks by Roger Ellerton

NLP book - Live Your Dreams NLP book - Live Your Dreams NLP book - Parents' Handbook NLP Techniques Win-Win Influence NLP and Personal Growth Thoughts Volume 1 NLP and Personal Growth Thoughts Volume 1

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